Wednesday, February 29, 2012

Leap Already

Greetings Friends,

Call me Captain Obvious, but I feel the need to point out that today, February 29, is Leap Day, that pesky extra day of the month that rears its ugly head (kinda like those dinosaurs in the image) in a year when the number is divisible by four. Since it is 2012, it is indeed a Leap Year. Honestly, you can have it.

February is usually a month that passes quickly. March is one that seems to drag on interminably; unless you are a college basketball fan, which I am not. This February, however, has been particularly brutal; not from a meteorological perspective - it has been an exceptionally mild winter. No, this February has been a testament to how frustratingly unpredictable life can be.

Part of the charm of what I do for a living is that I never know where it will take me. This month, I've had some scraps with clients; one fairly new, the other not-so-new. Unfortunately, both of them have been relegated to what I referred to last week as "the black hole that is 'blocked-ness.'" It's unfortunate that I will no longer be able to count on these clients for financial support, but it is not so unfortunate because, really, they were um, not my cup of tea. I'm not suggesting that my clients are like Kleenex - another one doesn't always pop up to replace the one you just pulled out of the box. But, sometimes, for the sake of your own sanity, bidding adieu to someone or something that makes you contemplate taking a flying leap is not necessarily a bad thing.

The longer I live, the more I realize that getting along with people is becoming quite the challenge. I could give you a rather long list of reasons why, but for the sake of brevity, I'll try to keep it short and sweet:

With all the technological advancement and modern conveniences many of us enjoy, life has become exceedingly complicated because of them. What I do for a living is a perfect example. Writing comes easy for me; SEO does not. The more I think about it, the more I'm starting to believe that SEO is like a high-tech version of the board game "Monopoly". If Google doesn't allow you to pass "GO", you don't get to collect $200. Therefore, you are screwed from the starting line. That holds true for life itself these days, no matter what your occupation. You could be a desk-jockey, a factory worker or a stay-at-home parent, and be hard-pressed to find anyone who will tell you that life has gotten easier over the past decade or so. The added pressures of life in 2012 cause many people to look inward, rather than outward, giving them a wide variety of excuses for being unable to look beyond themselves. I'm not begrudging them that - I'm guilty of it too.  Are there solutions to these dilemmas? None that I'm particularly jazzed about; if you have any to offer, please leave them in comments.

In the meantime, I'll be glad when the clock strikes midnight and I'm able to flip the calendar over to March. I don't think I've ever been this welcoming of the month, but with the way February turned out, even college basketball sounds enticing. It's a good thing every year isn't a Leap Year.


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